TCCo works with marketing and corporate leadership and teams to help:
Companies shape their go-to-market strategies
Brands and their extended teams collaborate more effectively
Leaders maximize their success and fulfillment in their work lives
Strategic Consulting
Let’s find out what really matters
I’m here to help you dig into and prioritize core challenges, question assumptions, and work with you to uncover hidden opportunities. I can bring extensive research capabilities to the table, or work with yours. Together, we’ll create a practical, differentiated, and accountable path forward—one that feels right for you and your team, and empowers you to make clear, confident decisions that everyone can get behind.
Collaboration Support
Building team clarity and momentum
I bring people together in ways that clear up communication blocks, reduce friction, and help extended teams establish a way forward in committed partnership. Through open, honest conversations in structured or organic work sessions, we’ll align around goals, remove bottlenecks, and set a collaborative rhythm that drives progress and keeps everyone engaged.
Leadership Coaching
Where the personal and professional meet
My coaching helps you connect with what you value, what drives you, and how you define success in your personal and professional life. You can then better align and support your teams' needs and make work as rewarding for you as it is for your business. We’ll focus on the kind of leader you want to be and how to better mentor yourself, and the people you depend on, to achieve the personal and professional outcomes you’re striving for.
Clients describe Tom as…
“My sparring partner.”
“Empathetic and effective”
“Team-builder extraordinaire”
“My coach and confidant.”
“Brilliant.”
Working with Tom
“Tom has a rare gift for identifying core challenges, then leading teams to develop and execute the right solution—together. He leads and inspires without ego—he may be the sun on a given project, but he’s happiest when the light’s reflecting off all the planets around him.”
“Tom has a remarkable ability to ask the right questions, helping the team identify core challenges and insights before diving into strategic execution. From repositioning Slim-Fast to assessing innovation opportunities for Herman Miller, his guidance drove consistent clarity and results.”
“Tom takes the time to understand the fundamentals and knows the difference between presenting in the boardroom and rolling up his sleeves with the brand team. He builds alignment and creates positive energy.”
“Tom collaborated with our research and content teams to launch a global insights newsletter in seven languages. He is an excellent collaborator, a creative leader, and most importantly, a great person.”
“Tom brings strategic marketing insight and innovation expertise to DSE. He has the humility to dive in, get his hands dirty, and coach the extended team empathetically and effectively.”
“Tom will find the unique rhythm of your brand. He’s adept at harmonizing emotional insights and hard analytics—and just great to work with.”
“Tom’s holistic approach and leadership helped us distill and leverage critical learning, adding quick and pragmatic value to the marketing team.”
“Tom tuned into the essence of each brand across the three companies I led. He helped us understand the needs of consumers and surfaced insights that led to powerful communications and new ways of envisioning our business opportunities.”
“Tom’s leadership and management insights have been the best coaching I’ve ever received. His collaborative style and feel for relationships helped me think through my agency’s options and make critical decisions with confidence.”
About Tom
Tom is a seasoned advisor and marketing partner to C-level executives and leaders across a broad range of domestic and global consumer and B2B industries. He has led national and global assignments for Unilever, the NHL, Herman Miller/MillerKnoll, Merrill Lynch, AT&T, Kraft, Beam Suntory, Nestlé, Royal Philips Electronics, MillerCoors, and many others. Today he is active in the vitamins & skincare, food & dairy, semiconductor, and alcoholic beverage categories. He also coaches and advises entrepreneurs and leaders in the digital media and marketing services businesses.
He first held pivotal roles at agencies like FCB, JWT, and DDB, then co-founded agencies in Los Angeles in New York. For the last 6 years, through TomCottonCo, his work spans every facet of the corporate, brand, product and marketing communications value chain, along with corporate management advice and counsel.
Tom is an avid photographer who posts on Instagram at @tom.cotton. You can read his interview on the International Center of Photography website here.
